{"id":65233,"date":"2022-02-09T15:00:46","date_gmt":"2022-02-09T06:00:46","guid":{"rendered":"https:\/\/cools.kr\/2022-%eb%8f%99%ea%b3%84-%ec%98%ac%eb%a6%bc%ed%94%bd-%ec%8a%a4%ed%8a%b8%eb%a6%ac%eb%b0%8d-%ec%8b%9c%ec%b2%ad%eb%a5%a0-%eb%b0%8f-%ec%86%8c%ec%85%9c-%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc\/"},"modified":"2022-02-09T15:00:46","modified_gmt":"2022-02-09T06:00:46","slug":"2022-%eb%8f%99%ea%b3%84-%ec%98%ac%eb%a6%bc%ed%94%bd-%ec%8a%a4%ed%8a%b8%eb%a6%ac%eb%b0%8d-%ec%8b%9c%ec%b2%ad%eb%a5%a0-%eb%b0%8f-%ec%86%8c%ec%85%9c-%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc","status":"publish","type":"post","link":"https:\/\/cools.kr\/2022-%eb%8f%99%ea%b3%84-%ec%98%ac%eb%a6%bc%ed%94%bd-%ec%8a%a4%ed%8a%b8%eb%a6%ac%eb%b0%8d-%ec%8b%9c%ec%b2%ad%eb%a5%a0-%eb%b0%8f-%ec%86%8c%ec%85%9c-%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc\/","title":{"rendered":"2022 \ub3d9\uacc4 \uc62c\ub9bc\ud53d, \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uccad\ub960 \ubc0f \uc18c\uc15c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucd5c\uace0\uce58 \uae30\ub85d"},"content":{"rendered":"
\n<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\ud3ec\uc2a4\ud130\uc2dc\ud2f0, \uce98\ub9ac\ud3ec\ub2c8\uc544–(Business Wire<\/a> \/ \ub274\uc2a4\uc640\uc774\uc5b4<\/a>) 2022\ub144 02\uc6d4 09\uc77c — \uc62c\ub9bc\ud53d\uc758 \ubc31\ubbf8\ub294 \ub450\ub9d0\ud560 \ub098\uc704 \uc5c6\uc774 \uac1c\ub9c9\uc2dd\uc774\ub2e4. \uc2a4\ud2b8\ub9ac\ubc0d \ubbf8\ub514\uc5b4 \uc5f0\uc18d \uce21\uc815 \ud50c\ub7ab\ud3fc \ucf58\ube44\ubc14(Conviva)\uac00 \uc870\uc0ac\ud55c \ubc14\uc5d0 \ub530\ub974\uba74 2022 \ub3d9\uacc4 \uc62c\ub9bc\ud53d \uac1c\ub9c9\uc2dd\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uccad\ub960\uc774 2018 \ub3d9\uacc4 \uc62c\ub9bc\ud53d \uac1c\ub9c9\uc2dd \ub300\ube44 349% \uc99d\uac00\ud588\ub2e4. \uadf8\uc911 71%\ub294 \uac1c\ub9c9\uc2dd\uc744 \uc57d 2\uc2dc\uac04 \uc2dc\uccad\ud588\ub2e4. \uac1c\ub9c9\uc2dd\uc744 \uac04\uacb0\ud558\uac8c \uad6c\uc131\ud55c \uac83\uc774 \uc8fc\ud6a8\ud588\ub358 \uac83\uc73c\ub85c \ud480\uc774\ub41c\ub2e4.
<\/p>\n \ud0a4\uc2a4 \uc8fc\ube0c\uccb4\ube44\uce58(Keith Zubchevich) \ucf58\ube44\ubc14 \uc0ac\uc7a5 \uacb8 \ucd5c\uace0\uacbd\uc601\uc790\ub294 \u201c2022 \ub3d9\uacc4 \uc62c\ub9bc\ud53d\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uccad\ub960\uc774 \ud2b9\uc720\uc758 \ud3b8\uc758\uc131\uc5d0 \ud798\uc785\uc5b4 \uac1c\ub9c9\uc2dd \ub2f9\uc77c\uc740 \ubb3c\ub860 \uac1c\ub9c9\uc2dd\uc774 \uac1c\ucd5c\ub41c \uc8fc\uc5d0 \ucd5c\uace0\uce58\ub97c \uae30\ub85d\ud588\ub2e4\u201d\uba70 \u201c\ub2e4\ud589\ud788 \uc2a4\ud2b8\ub9ac\ubc0d \ud488\uc9c8\uacfc \uae30\uc220\uc774 \uc218\uc694\uc5d0 \ubc1c\ub9de\ucd94\uba74\uc11c \uc2a4\ud2b8\ub9ac\ubc0d\uc774 \uc62c\ub9bc\ud53d\uc744 \uc0dd\uc0dd\ud558\uac8c \uc2dc\uccad\ud558\ub294 \uc88b\uc740 \ubc29\ubc95\uc774 \ub410\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.
<\/p>\n \ud488\uc9c8 \ud63c\uc7ac \uc18d \ud0dc\ube14\ub9bf \uc2dc\uccad \ub300\ud3ed \uc99d\uac00
<\/p>\n 2020 \ub3d9\uacc4 \uc62c\ub9bc\ud53d \uac1c\ub9c9\uc2dd\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \ud488\uc9c8\uc774 \ub2e4\ubc29\uba74\uc5d0\uc11c \ud06c\uac8c \uac1c\uc120\ub410\ub2e4. \uac1c\ub9c9\uc2dd \ub2f9\uc77c \ud50c\ub808\uc774 \uc624\ub958\uac00 \uae08\uc694\uc77c \ud3c9\uade0 \ub300\ube44 4% \uac10\uc18c\ud588\uace0, \ud654\uc0c1 \ud488\uc9c8\uc740 0.2% \uc0c1\uc2b9\ud588\ub2e4. \ub2e4\ub9cc \uc7ac\uc0dd\uae4c\uc9c0 \uac78\ub9ac\ub294 \uc2dc\uac04\uacfc \ubc84\ud37c\ub9c1 \ubb38\uc81c\ub294 \ub2f5\ubcf4 \uc0c1\ud0dc\ub97c \ubcf4\uc600\ub2e4.
<\/p>\n \uac1c\ub9c9\uc2dd\uc744 \uc2a4\ud2b8\ub9ac\ubc0d\ud55c \uae30\uae30 \uac00\uc6b4\ub370 28%\ub294 \ud0dc\ube14\ub9bf\uc774\uc5c8\ub2e4. \uc774\ub294 \ud0dc\ube14\ub9bf\uc774 2021\ub144 4\ubd84\uae30 \uc804 \uc138\uacc4 \uc2dc\uccad \uc2dc\uac04\uc758 5%\ub9cc\uc744 \ucc28\uc9c0\ud588\ub358 \uc810\uc5d0 \ube44\ud558\uba74 \uad04\ubaa9\ud560 \ub9cc\ud55c \uc99d\uac00\uce58\ub2e4. \uc2a4\ub9c8\ud2b8 TV, \ucee4\ub125\ud2f0\ub4dc TV, \uac8c\uc784 \ucf58\uc194 \ub4f1 \ub300\ud654\uba74\uc774 \uac1c\ub9c9\uc2dd \uc2dc\uccad \uc2dc\uac04\uc758 \uac70\uc758 \uc808\ubc18\uc744 \ucc28\uc9c0\ud588\ub2e4.
<\/p>\n \uc18c\uc15c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \uc2a4\ud2b8\ub9ac\ubc0d \uc99d\uac00 \uc77c\uce58
<\/p>\n \uc18c\uc15c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \uc2a4\ud2b8\ub9ac\ubc0d \uc2dc\uccad\ub960 \uc99d\uac00\uac00 \uc77c\uce58\ud558\ub294 \uc591\uc0c1\uc744 \ubcf4\uc600\ub2e4. \uacf5\uc2dd \uc62c\ub9bc\ud53d \uc704\uc6d0\ud68c\uc758 120\uc5ec \uac1c\uad6d SNS \uacc4\uc815\uc5d0 \ub300\ud55c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \uc62c\ub9bc\ud53d \uac8c\uc784\uc774 \uac1c\ucd5c\ub418\uae30\uae4c\uc9c0 6\uc8fc\uac04\uc5d0 \ube44\ud574 370% \uc99d\uac00\ud588\ub2e4. \uc62c\ub9bc\ud53d \ucf58\ud150\uce20\ub97c \uac00\uc7a5 \ub9ce\uc774 \ud3ec\uc2a4\ud305\ud55c \uc18c\uc15c\ud50c\ub7ab\ud3fc\uc740 \ud2b8\uc704\ud130(37%), \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uac00 \uac00\uc7a5 \ub192\uc740 \ud50c\ub7ab\ud3fc\uc740 \uc778\uc2a4\ud0c0\uadf8\ub7a8(66%)\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.
<\/p>\n \ubbf8\uad6d \ud558\ud0a4 \uad6d\uac00\ub300\ud45c\ud300\uc5d0 \ud569\ub958\ud55c \uccab \ud1a0\ucc29\ubbfc \uc5ec\uc131\uc744 \ub2e4\ub8ec \ud3ec\uc2a4\ud305\uc774 \uc778\uae30\ub97c \ub04c\uba74\uc11c \ud300 USA\uc758 \ud398\uc774\uc2a4\ubd81 \ud3ec\uc2a4\ud305\uc774 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub098\ud0c0\ub0c8\ub2e4. \ud2b8\uc704\ud130\uc5d0\uc11c\ub294 \ud53c\uaca8 \uc2a4\ucf00\uc774\ud305 \uc120\uc218 \ub124\uc774\uc120 \uccb8(Nathan Chen) \ud3ec\uc2a4\ud305\uc774 \uac00\uc7a5 \ub9ce\uc740 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc5bb\uc5c8\ub2e4.
<\/p>\n \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubcf4\uace0\uc11c \uc804\ubb38\uc744 \ub0b4\ub824 \ubc1b\uc744 \uc218 \uc788\ub2e4.
<\/p>\n \uc870\uc0ac \ubc29\ubc95
<\/p>\n \ucf58\ube44\ubc14\ub294 \uc8fc\ub85c \uc2a4\ud2b8\ub9bc \uc13c\uc11c(Stream Sensor) \ud2b9\ud5c8 \uae30\uc220\uc744 \ud1b5\ud574 2022 \ub3d9\uacc4 \uc62c\ub9bc\ud53d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud588\ub2e4. \uc2a4\ud2b8\ub9bc \uc13c\uc11c\ub294 \ud604\uc7ac \uc57d 40\uc5b5 \uac1c\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \ub3d9\uc601\uc0c1 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \ud0d1\uc7ac\ub3fc \uc788\uc73c\uba70, 180\uc5ec \uac1c\uad6d\uc5d0\uc11c \ud558\ub8e8 \uc2e4\uc2dc\uac04 \ucc98\ub9ac\ub7c9 1\uc8705000\uc5b5\uac74, \uc5f0\uac04 1800\uc5b5\uac74\uc758 \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \uc2dc\uccad\ud558\ub294 \uc2dc\uccad\uc790 5\uc5b5\uc5ec \uba85\uc744 \uac1c\ubcc4 \uce21\uc815\ud55c\ub2e4. \uc774\ubc88 \uc870\uc0ac\ub294 2022 \ub3d9\uacc4 \uc62c\ub9bc\ud53d \uac1c\ub9c9\uc2dd\uc774 \uac1c\ucd5c\ub41c 2022\ub144 2\uc6d4 4\uc77c\uc5d0 \uc218\uc9d1\ud55c \ucf58\ube44\ubc14 \ud37c\ube14\ub9ac\uc154 \ub370\uc774\ud130\ub3c4 \ub2f4\uace0 \uc788\ub2e4. 2018 \ub3d9\uacc4 \uc62c\ub9bc\ud53d \uac1c\ub9c9\uc2dd \ub2f9\uc77c\uacfc \uc774\uc804 90\uc77c\uc744 \uae30\uc900\uc73c\ub85c \ub370\uc774\ud130\ub97c \ube44\uad50\ud588\ub2e4. \uc18c\uc15c\ubbf8\ub514\uc5b4 \ub370\uc774\ud130\ub294 2022\ub144 2\uc6d4 4\uc77c \ud2f1\ud1a1, \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8, \ud2b8\uc704\ud130, \uc720\ud29c\ube0c, \ucf58\ube44\ubc14 \u2018\uc18c\uc15c \uc778\uc0ac\uc774\ud2b8 \ub9ac\ub354\ubcf4\ub4dc-\uc62c\ub9bc\ud53d \uc704\uc6d0\ud68c(Social Insights Leaderboard – Olympic Committee)\u2019\uc5d0\uc11c \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub85c \uad6c\uc131\ub3fc \uc788\ub2e4. \ucf58\ube44\ubc14 \uc18c\uc15c \uc778\uc0ac\uc774\ud2b8 \ub9ac\ub354\ubcf4\ub4dc-\uc62c\ub9bc\ud53d \uc704\uc6d0\ud68c\ub294 2021\ub144 12\uc6d4 18\uc77c\ubd80\ud130 2022\ub144 2\uc6d4 4\uc77c\uae4c\uc9c0 170\uac1c\uac00 \ub118\ub294 \uacc4\uc815, 2\ub9cc1000\uac74\uc758 \ud3ec\uc2a4\ud305, 1300\ub9cc\uac1c \uc774\uc0c1\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub4f1\uc73c\ub85c \uad6c\uc131\ub3fc \uc788\ub2e4.
<\/p>\n \ucf58\ube44\ubc14(Conviva) \uac1c\uc694
<\/p>\n \ucf58\ube44\ubc14\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \ubbf8\ub514\uc5b4\ub97c \uc704\ud55c \uc870\uc0ac\u00b7\uc5f0\uc18d\uce21\uc815\u00b7\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc774\ub2e4. \ucf58\ube44\ubc14\uc758 \uc2e4\uc2dc\uac04 \ud50c\ub7ab\ud3fc\uc740 \ud2b9\ud5c8\ubc1b\uc740 \u2018\uc2a4\ud2b8\ub9bc \uc13c\uc11c(Stream Sensor\u2122)\u2019\uc640 \u2018\uc2a4\ud2b8\ub9bc \uc544\uc774\ub514(StreamID\u2122)\u2019\ub97c \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud130\uc640 \uad11\uace0\uc8fc, \uae30\uc220\ud300, \uace0\uac1d \uad00\ub9ac\ud300\uc774 \uc2dc\uccad\uc790\uc640 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \uc18c\ud1b5\ud558\uba70 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \ub4b7\ubc1b\uce68\ud55c\ub2e4. \uc2a4\ud2b8\ub9ac\ubc0d \ubbf8\ub514\uc5b4\ub85c \uc5c4\uccad\ub09c \uae30\ud68c\uc758 \ubb38\uc744 \uc5f4\uace0 \uc788\ub294 CCTV, DAZN, \ub514\uc988\ub2c8\ud50c\ub7ec\uc2a4(Disney+), \ud6cc\ub8e8(Hulu), \ud30c\ub77c\ub9c8\uc6b4\ud2b8\ud50c\ub7ec\uc2a4(Paramount+), \ud53c\ucf55(Peacock), \uc2a4\uce74\uc774(Sky), \uc2ac\ub9c1TV(Sling TV), TED, \uc6cc\ub108\ubbf8\ub514\uc5b4(WarnerMedia) \ub4f1\uc758 \ube0c\ub79c\ub4dc\ub97c \uc801\uadf9 \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4. \ucf58\ube44\ubc14 \ud50c\ub7ab\ud3fc\uc740 \ud604\uc7ac \uc77c\uc77c 3\uc870 \uac74\uc5d0 \uc721\ubc15\ud558\ub294 \uc2a4\ud2b8\ub9ac\ubc0d \ub370\uc774\ud130 \uc774\ubca4\ud2b8\ub97c \ucc98\ub9ac\ud558\uace0 \uc788\uc73c\uba70, \uae30\uae30\uc5d0 \uc2a4\ud2b8\ub9ac\ubc0d\ub418\ub294 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 40\uc5b5 \uac1c\uc5d0\uc11c \uc5f0\uac04 2000\uc5b5 \uac74\uc758 \uc2a4\ud2b8\ub9ac\ubc0d\uc744 \uc2dc\uccad\ud558\ub294 \uc2dc\uccad\uc790 5\uc5b5\uc5ec \uba85\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4. \ucf58\ube44\ubc14\ub294 \uaddc\ubaa8\uc5d0 \uc0c1\uad00\uc5c6\uc774 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \uae30\uc5c5\uc774 \uc591\uc9c8\uc758 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. \ub354 \uc790\uc138\ud55c \uc815\ubcf4\ub294 \uc6f9\uc0ac\uc774\ud2b8(www.conviva.com<\/a>)\ub97c \ucc38\uc870\ud558\uba74 \ub41c\ub2e4.
<\/p>\n \ube44\uc988\ub2c8\uc2a4\uc640\uc774\uc5b4(businesswire.com) \uc6d0\ubb38 \ubcf4\uae30: https:\/\/www.businesswire.com\/news\/home\/20220208005500\/en\/<\/a>
<\/p>\n [\uc774 \ubcf4\ub3c4\uc790\ub8cc\ub294 \ud574\ub2f9 \uae30\uc5c5\uc5d0\uc11c \uc6d0\ud558\ub294 \uc5b8\uc5b4\ub85c \uc791\uc131\ud55c \uc6d0\ubb38\uc744 \ud55c\uad6d\uc5b4\ub85c \ubc88\uc5ed\ud55c \uac83\uc774\ub2e4. \uadf8\ub7ec\ubbc0\ub85c \ubc88\uc5ed\ubb38\uc758 \uc815\ud655\ud55c \uc0ac\uc2e4 \ud655\uc778\uc744 \uc704\ud574\uc11c\ub294 \uc6d0\ubb38 \ub300\uc870 \uc808\ucc28\ub97c \uac70\uccd0\uc57c \ud55c\ub2e4. \ucc98\uc74c \uc791\uc131\ub41c \uc6d0\ubb38\ub9cc\uc774 \uacf5\uc2dd\uc801\uc778 \ud6a8\ub825\uc744 \uac16\ub294 \ubc1c\ud45c\ub85c \uc778\uc815\ub418\uba70 \ubaa8\ub4e0 \ubc95\uc801 \ucc45\uc784\uc740 \uc6d0\ubb38\uc5d0 \ud55c\ud574 \uc720\ud6a8\ud558\ub2e4.]\t\t\t\t\t\t\t\t\t<\/p>\n \uc6f9\uc0ac\uc774\ud2b8: https:\/\/www.conviva.com\/<\/a><\/p>\n