Value: $73.99
(as of Aug 16, 2021 21:35:07 UTC – Particulars)
Advertising Technique presents a singular and dynamic strategy primarily based on 4 underlying ideas that underpin advertising at this time: All prospects differ; All prospects change; All rivals react; and All assets are restricted. The structured framework of this acclaimed textbook permits entrepreneurs to develop efficient and versatile methods to take care of various advertising issues below various circumstances. Uniquely integrating advertising analytics and knowledge pushed methods with basic strategic pillars the e book exemplifies a recent, evidence-based strategy. This base toolkit will assist college students’ decision-making processes and equip them for a world pushed by large knowledge. The second version builds on the primary’s profitable core basis, with further pedagogy and key updates.
Analysis-based, action-oriented, and authored by world-leading specialists, Advertising Technique is the best useful resource for superior undergraduate, MBA, and EMBA college students of selling, and executives seeking to convey a extra systematic strategy to company advertising methods.
Writer:Purple Globe Press; 2nd ed. 2021 version (February 5, 2021)
Language:English
Paperback:382 pages
ISBN-10:1352011468
ISBN-13:978-1352011463
Merchandise Weight:2.03 kilos
Dimensions:7 x 0.75 x 9.75 inches